Words can be put together in truth
Words can be put together in falsehood
With rythme and ryhme, with soothing tones and intonations, words are easy to remember and easy to follow-whether true or false, whether morally edifying or morally corrupting
When spoken by certain people, words are taken in as truth and are regurgitated and emulated as such even when they are full of falsehood.
Truth must be valued more than feelings.
Truth must be valued more than desires.
Truth must be searched out with calculated intentions when there is the ability to put words together based on false feelings, desires and morals.
Your Kingdom Come 